by Vince Borromeo
(Manila City, Philippines)
Tuesday, 19 June 2012
Published in Daily Tribune Life Style
“We want to give people new ways to experience the sounds of their favorite songs, while giving back to the people and the planet through our non-profit organization, says a Rohan Marley, son of Bob Marley. “My father taught us that in everything we do we have to give back, to complete the circle. It’s not enough to make earth-friendly products; we need to support programs that do well and take action,” he continues.
Marley headsets bring the warmth back to music once more and in many ways. This is the story of a son who brings back the memory of his father by creating special headsets. Another thing we can attribute to these headsets is its helps bring back warmth to music that many say got lost in the digital world.
When I recorded music as a professional musician under BMG Records, I was a witness to the change from the big 24 track reels to the digital world. Digital technology has made music production very clean and crisp, but something got lost in the exchange — they call it the “warmth” of the music.
The big old bulky reel recordings had a certain warmth that made the music more human. To date, purists are still collecting the vinyls and old albums that they believe is more real.
After listening to music through these Marley headsets, I felt the recapturing of this lost warmth and yet at a higher level of experience. I can say this because I heard it. And if you know how these headsets are made (using real natural wood parts into the mix of electronics), you will experience how music can touch your soul.
My experience of Marley headsets brought the old and the new together — the warmth and the crisp, the legend and the cutting-edge. It brought back music myths that could be the reality today. Music is said to be the most spiritual of all arts. Some say that the world itself was created by the singing of angels, and that it is continuously being shaped today by the music that is filling our space and times.
As music is very influential, we need to listen to the music children listen to in order to have a clue to how to understand and raise them. Child experts often say that parents have underestimated the influence of the culture and the music the children are listening to.
Bob Marley’s music is one that has promoted peace, love and harmony and human dignity. Lyrics like “get up stand up, stand up for your rights” have permeated many a generation with its message and have lived on through his son, whose vision now is to uplift the listening dignity of man. Bob Marley also sang “make way for that positive day.” And his son Rohan has certainly made way for for the House of Marley to arrive in Manila.
The House of Marley was founded by Rohan Marley, the sixth eldest of Bob’s 11 children, with the purpose of embodying the spirit of his late father in each and every product. “When you wear (Marley) headphones it tells people what you stand for,” says Rohan, who goes on to explain, “my father spread messages of love, hope, unity, and peace through his music and it is our family’s responsibility and mission to bring his vision to a new generation.”
Talking to his Partner Eric Caldwell opened my eyes to how these headsets are made and the vision from which it sprang. There are many things in nature that brings out its beauty. For example, if you see a shell and you put it on your ear, you will literally hear the ocean.
“Using other earth materials instead of just plastic, wires and electronics to bring out better music is what we have been working on,” Eric said. To me, it was like looking at the color palette of flowers. The house of Marley takes first from God’s creations for its materials’ source in harmony with its music philosophy.
“Earth-friendly, all The House of Marley audio products are created with a focus on using sustainable products in addition to providing exceptional sound that the Marley family is proud to call its own. We take seriously the responsibility that comes with applying the Marley name to any product, particularly audio equipment, and we are extremely pleased with the feedback we’ve received from all corners of the earth, to our initial collection of Marley headphones,” Rohan declares.
“We want to give people new ways to experience the sounds of their favourite songs, while giving back to the people and the planet through our non-profit organization, 1Love.org. Our father taught us in everything we do we have to give back, to complete the circle. It’s not enough to make earth-friendly products; we need to support programs that do well and take action,” he adds.
“It has been a fantastic experience taking The House of Marley from country to country and seeing how the universal messages of peace, love and unity transcend all languages and cultures. We’re part of a movement at which the Marley family is at the forefront to offer exceptional audio and lifestyle products that can satisfy your soul and move you to action,” says Alon Kaufman, CEO, The House of Marley.
I was pleased to know that Bob Marley’s music and ideas lives on in the House of Marley, for he not only made music but created a lifestyle and a mind frame for his son to follow. Without the right channels of the music to travel like speakers and headsets there is no wonderful musical and spiritual experience to talk about.
Here is where Rohan Marley again comes in. He has helped music lovers experience better music by dedicating his life to make more sonically pleasing headsets to bring out the wonder of music
My personal experience when these headsets hit my ear was like a magical pillow surrounded me with crystal clear crisp music coming through. It made me feel so relaxed and cool, like my blood pressure dropped to 20. It brought me to the alpha state known to be the creative dream land sphere. The Alpha state is where your dreams are real and you can appreciate the beauty of life. It is an experience one has can say is real when using Marley Headsets. The appreciation of music is also dependent on the quality of the music and the channel through which we experience it, the headphone.
In line with his father’s mission, The House of Marley organization donates five percent of its annual profits to the 1Love.org and is constantly looking for additional ways to give back to the community.
1Love.org, sparked by the Marley family, continues to spread Bob Marley’s message of unity and peace. 1Love.org claims “to lift a new generation of ‘young gongs’ to strike the hammer for charities, causes, and ideas that can change the world with a focus on youth, planet and peace.”
“It has been a fantastic experience taking The House of Marley from country to country and seeing how the universal messages of peace, love and unity transcend all languages and cultures,” says Alon Kaufman, CEO, The House of Marley. “We’re part of a movement at which the Marley family is at the forefront to offer exceptional audio and lifestyle products that can satisfy your soul and move you to action.”
“Filipinos are known all over the world for their love for music and laidback happy lifestyle. That’s why we didn’t think twice about bringing Marley to Manila,” said Michael Dypico the chairman and CEO of JERM Marketing Inc., the exclusive distributor of The House of Marley in the Philippines.
Dypico goes on to say, “It’s the perfect union… a country of music lovers and a brand that gives superior sound quality products, which are also earth friendly and gives back to charity. I was inspired by the brands vision and decided I can help spread Bob Marley’s principle to my own country. Being the exclusive distributor of The House of Marley in the Philippines is also one way of helping the company make more profits, which will in turn, give back to ILove.org.”
Vibrant and colourful styles are the signature of Marley Jammin’ collection, together with its solid performance specifically designed for “Young Gongs.” This collection consists of a variety of headphones in different colors and styles, including: People Get Ready, Smile Jamaica and Positive Vibration headphones is all from just the Jammin’ collection.
Audio expertise of more than 30 years, into design of acoustics has produced the “Signature” Sound of products from the House of Marley. Beefing up the low register of sound characterized by a smooth and powerful bass, up to the other end of the musical band spectrum has defined the high-ends of sound without any compromise on the minds but bringing it up with stunning presence that any listener is energized and any music brought to life. The only real and true goal of the manufacturers.
Each headset according to size, shape and material is custom tuned. Only FSC certified wood (Forestry Stewardship Council) is used on Marley Headphones. This assures the users of a clear conscience that the wood used comes a forest that is replenished, renewable and sustainable.
The House of Marley, is always innovating and expanding its Marley audio technology and product lines. They are committed to stay true to its lifestyle roots also with its other products of watches, bags and other accessories that will be introduced this year in its discerning market worldwide.
In the Philippines, the audio line is available in S&R Membership Shopping, Ansons Appliances, Reuse, Powerbooks, Selected National Bookstores and Puregold Duty Free. In addition to the mentioned stores, the new collection will be sold in electronics and audio stores, surf shops, APR’s lifestyle stores, department stores and specialty retailers nationwide.
For more information visit www.thehouseofmarley.com.