Envisioning with green tea

by Geraldine Rullan-Borromeo
(Manila City, Philippines)

Published in the Daily Tribune Life
Saturday, 25 August 2012

Hot tea has always been my potion of choice, and in the company of coffee addicts I have gamely accepted the quaintness that goes with steeping tea leaves in hot water. When iced teas are served, I am almost too shy to ask if it is a powdered concoction or if it is made from real tea leaves. I ask anyway, lest I ingest more sugar than I need while enjoying my tea.

With so many iced teas flooding the market, real tea drinks is a premium. While the health benefits of tea being touted left and right, one can only enjoy these benefits at the optimum if one is drinking tea made with tea leaves instead of a powdered variety that is mostly made of sugar.

With the introduction of C3’s Cool and Clean all natural green tea leaf varieties: Classic, Apple, Lemon, Peach, Orange, Pandan, Forest Fruits, Strawberry and Sugar-Free Apple, one can enjoy real green tea in many ways.

In an article in the Harvard Women’s Health Watch, published by the Harvard Health Publications of the Harvard Medical School at http://www.health.harvard.edu, the power of tea’s benefits is attributed to its high content of flavonoids.

According to the article, “These are plant-derived compounds that serve as antioxidants. Green tea is also one of the best food sources of cathechins which have been found to be more powerful than vitamins C and E, halting oxidative damage to cells. Cathechins are also under study of having other disease-fighting properties.”

The article also said that some “studies found an association between consuming green tea and a reduced risk for several cancers —including, skin, breast, lung, colon, esophageal and bladder; and a reduced risk for heart disease. Green tea also helps block the oxidation of LDL (bad) cholesterol, increase HDL (good) cholesterol and improve artery function.”

The article also cited a Chinese study published in the Archives of Internal Medicine which showed a “46 to 65 percent reduction in hypertension risk in regular consumers of oolong or green tea, compared to non-consumers of tea.”

Out of the recommended three cups of tea a day, one can drink at least one of any of the green tea variants to boost one’s immunity against the said diseases. In a campaign promoting the benefits of green tea, C2 recently awarded the winners of the “Sarap ng Bukas” music video making contest where a C3 Green Tea moment is captured.

The “Sarap ng Bukas” soundtrack sings of a brighter future that beckons all who still dream and hope for a better tomorrow. The three winners all echoed the theme in their music videos and served to inspire viewers from the point of view of everyday life.

The third prize winner, Harold Alvea, received P50,000 plus P5,000 worth of C2 products for his music video that showed a boy’s C2 Green Tea journey in finally being able to say “hi” to his crush. He collects C2 Green Tea variants and is shown trying to offer one to his crush in school who is also his neighbor. Someone beats him to it, and he goes home disappointed.

As he nears his home, he then he sees his crush coming his way so he rushes to his room and gets his empty C2 Green Tea bottles. He arranges them on the pavement to form the word “hi” but without the dot above the “i” as his crush is already approaching him. As she saunters closer, she smiles and stops and takes the empty C2 Green Tea bottle he holds in his hand and places it above the “i” to form the dot, completing the word.

The second place winner, Toby Concepcion, won P100,000 and P10,000 worth of C2 products for his music video. He depicted a girl in an animation scene that looks through a lit up C2 bottle and sees animated creatures. She drinks C2 and whirls through the scene in different clothes showing the different dreams she can pursue. The C2 bottle becomes a flashlight, and as she is transported through the skies and the galaxy with the C2 bottle she is shown to attain the height of her dreams.

The first prize winner, Karlo Victoriano, got P150,000 and P20,000 worth of C2 products for his work entitled “Mural.” In his upload of the video in www.youtube.com, he says, “There comes a point in our lives when we lose the drive and we get tired in doing the things we love. Like the five characters that we presented in the music video, we always need a kick in the ass that will get us back on track whenever that point comes. The mural shows what they all want to be, and that is to be better in what they do best. And with their cool and clean lifestyle, they will be able to achieve their dreams. Thanks to C2 Green Tea!”

Five characters — a dancer, basketball player, runner and skateboarder, drinkers all of C2 Green Tea — converge in the scene where an artist is laying out his “Sarap ng Bukas” dreams and helps him complete his mural. The scene prior to the convergence show the four characters practice their crafts in the pursuit of their dreams and when they pass by the mural in the making they are likewise inspired by it. The result is a convergence of their dreams and hopes as echoed by the theme of the soundtrack “Sarap ng Bukas.”

“C2 is committed to promoting a cool and clean lifestyle among the youth, and our ‘Sarap ng Bukas’ Video Making Contest is just one of the many ways to engage them with the campaign,” said Edwin Totanes, vice-president and general manager of URC’s Beverage Division. “We are so happy with the turnout of entries because it is a sign that more young Filipinos are stepping to the beat of a healthier lifestyle. We would like to thank everyone who participated; everyone who showed their creativity to help us spread the message of a better, healthier tomorrow with C2 Green Tea. We have more exciting surprises so please watch out for the next one.”

The refreshing C2 Green Tea variants are available in all leading supermarkets, groceries and sari-sari stores nationwide. Watch out for the next C2 music video making contest!

Leave a Reply

Your email address will not be published. Required fields are marked *

Comments Protected by WP-SpamShield for WordPress