Lusting for an Apple

(Manila City, Philippines)

My information technology diet consists solely of vitamin-deficient, processed units that offer basic nourishment writers like me require in a day’s work. Beyond the requisite Word, Internet and the occasional bite of someone else’s Pagemaker, I have never really tasted the gourmet delights of McIntosh Apples, aside from a nibble here and there some years back before the sweet little invention called laptop came to be.

But now I am craving for the latest recipe to come out of the McIntosh table: the Apple iBook. I couldn’t help it. When Apple gave us a sizzling preview of the newly designed MacBook, the apple chefs said that its “the world’s most advanced consumer notebook featuring the Intel Core Duo processor and a gorgeous, new 13-inch glossy widescreen display.”

I was drooling. It was an IT dieters dream: at just about one-inch thin, the new MacBook is “20 percent thinner” than the iBook, yet it is “up to five times faster than the iBook, and up to four times faster than the 12-inch PowerBook,” they continued.

Imagine that! Power in stilettos, I call it.

In other words, this nifty little thing renders the iBook and Powerbook practically obsolete, with such a power arsenal that includes such French-sounding ingredients like: “Intel Core Duo processors; a built-in iSight video camera for video conferencing on-the-go; breakthrough Front Row media experience with Apple Remote; and several advanced features including DVI with dual display support, optical digital audio input and output, Gigabit Ethernet, Sudden Motion Sensor, Scrolling TrackPad and MagSafePower Adapter.”

According to the proud Apple chefs, the new Macbook, together with the 15- and 17-inch MacBook Pros, “completes Apple’s Intel-based portables lineup and replaces both the iBook and the 12-inch PowerBook.”

“Apple began the transition to Intel Core Duo-based notebooks in February with the 15-inch MacBook Pro, and now just 90 days later we have completed the transition with the release of the all new MacBook,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The complete MacBook lineup leads the industry with Apple’s trademark innovative design and advanced mobile features — from top to bottom it is the best notebook line that we have ever offered,” he adds.

With prices starting at just P70,790, the MacBook lineup includes three models: a 1.83 GHz and 2.0 GHz MacBook in a newly designed, sleek, white enclosure and a 2.0 GHz MacBook in a stunning new black enclosure. I don’t know about you, but I am determined to try on a little 1.83 GHz unit myself. A few more months of a strict shopping diet and I’m all set!

According to the Apple chefs, the new MacBook also has “a completely new system architecture including a 667 MHz front-side bus and 667 MHz DDR2 SDRAM memory expandable to 2GB.” As if that weren’t enough to spice up your Apple, it also boasts of “a display that is 79 percent brighter than the iBook and the 12-inch PowerBook.”

This mean, my fellow IT dieters, that “the MacBook provides incredibly crisp images with richer colors, deeper blacks and significantly greater contrast. At a resolution of 1280 x 800, the MacBook display provides 30 percent more viewing area than the iBook and the 12-inch PowerBook,” as concocted by the Apple chefs.

And the icing on your Apple pie? The Apple chefs share that “Every new MacBook comes with a built-in iSight video camera for video conferencing on-the-go using Apple’s award-winning iChat AV, or recording a video Podcast or iMovie using iLife ’06. MacBook also includes Photo Booth, Apple’s fun-to-use application that lets users take quick snapshots with the built-in iSight video camera, add entertaining visual effects and share their pictures with the touch of a button. The new MacBook gives customers a simple way to enjoy their digital lifestyle content wherever they go, including music, photos and videos from across the room using the Apple Remote. With Front Row, users can effortlessly access shared iTunes’ playlists, iPhoto libraries and video throughout their home via Bonjour, Apple’s zero configuration wireless networking built into Mac OS X.”

I mean, duh! What more can you ask for, right?

Of course, here’s the ultimate topping: the Apple chefs say that your MacBook is designed to “withstand the rigors of life on the go,” since it “comes with Apple’s MagSafe Power Adapter, created especially for mobile users that makes charging the notebook’s battery easier than ever by magnetically coupling the power cord to the MacBook. The MagSafe Power Adapter safely disconnects from the notebook when there is strain on the power cord, helping to prevent the notebook from falling off its work surface. Every MacBook also includes Apple’s Sudden Motion Sensor that is designed to protect the hard drive in case of a fall, and all MacBooks include a Scrolling TrackPad to easily scroll through long web pages or pan across large photographs.” Just don’t pour coffee on it, of course!

And blah, blah, blah – the MacBook is equipped with amazing high-performance connectivity options, such as “built-in 10/100/1000 BASE-T Gigabit Ethernet for high-speed networking, built-in AirPort Extreme 802.11g WiFi for up to 54 Mbps fast wireless networking, built-in Bluetooth 2.0+EDR (Enhanced Data Rate), two USB 2.0 ports, combination analog and optical digital audio input and output ports, and a mini-DVI video output to connect up to a 23-inch Apple Cinema HD Display.”

Need more sugar?, asks the Apple chefs who state that “Every MacBook includes iLife ’06, the next generation of Apple’s award-winning suite of digital lifestyle applications featuring iPhoto, iMovie HD, iDVD, GarageBand and iWeb, a new iLife application that makes it super-easy to create amazing websites with photos, blogs and Podcasts and publish them on .Mac for viewing by anyone on the Internet with just a single click.”

Of course, the Apple chefs add that “all the iLife ’06 applications run natively on the new Intel-based MacBooks for maximum performance, and every MacBook also comes with the latest release of the world’s most advanced operating system, Mac OS X version 10.4.6 “Tiger” including Safari, Mail, iCal, iChat AV, Front Row and Photo Booth, running natively on Apple’s Intel-based notebook line.”

Proving its edge over all animal prints in fashion land, Apple’s Mac OS X Tiger “includes an innovative software translation technology called Rosetta that lets customers run most Mac OS X PowerPC applications seamlessly,” the Apple chefs continue.

Best of all, Apple is vitamin-enriched, which virus-averse IT dieters like me would choose any day.

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