by DINAH S. VENTURA
(Manila City, Philippines)
With patriotism “in fashion,” so to speak, the cell phone brand touted as the “Pinoy Phone” is stepping out and into the realm of fashion.
My|Phone, the first and only local brand that offers dual SIM mobility, recently launched its first so-called “pretty phone,” the S Q27 Duo. This fashion phone is ideal for ladies as it comes in white and is decorated with three Swarovski cubic zirconia stones for the Menu and Call buttons. It also has a mirror on the back for those quick checks and touch-ups!
According to Jingo Fermin, My|Phone president, the S Q27 Duo offers the local market with a stylish phone at a sensible price. Retailed at P5, 990.00 , this China-designed and -manufactured model is indeed an affordable choice for those who want their phone to have all the necessary features plus the added value of aesthetics.
“Its swivel action makes the phone sexier than the usual clams or sliders in the market. The S Q27 Duo has the vibe of the US version of the Sidekick, often seen in the hands of young Hollywood stars. The S Q27 Duo also boasts of a QWERTY keyboard, allowing texting convenience and encouraging proper spelling of words,” informs Solid Group, makers of My|Phone.
Solid Group Inc. ventured into the mobile phone industry in 2006 under the leadership of David S. Lim, son of the company’s founder, Elena Lim.
Fermin relates that the idea for My|Phone “grew from a favor for friends to try out a local mobile phone brand in an attempt to join the playing field of established giants such as Nokia, Samsung and Motorola.”
“We started with sales of 3,000 units with a high of 6,000 during Christmas season. Now sales range from 30,000 to 33,000 per month,” Fermin proudly reveals. “In September 2007, we had three models only, now we have 14 SKUs.” Among these is the latest model, which is a tri-band, dual active SIM mobile phone.
The S Q27 Duo is also imbued with Bluetooth, 2.0MP camera, FM radio, calendar, notes and alarm, as well as an expandable memory card slot of up to 8GB so it can also act as a personal music box. Earphones come with the package.
Fermin says the concept for the phone was developed by the company’s Research and Development team in China. The group, he said, “collaborated with Swarovski with the objective of combining technology and jewelry and producing a high fashion electronic accessory.”
To launch the fashion phone, a star-studded event was held at the Fashion Walk of Greenbelt 5, Ayala Center, Makati. Professional models showcased creations by top designers Chris Diaz, Francis Libiran, Louis Claparols, Noel Crisostomo, Joey Samson, Joel Escober and Randy Ortiz, which highlighted glittering details to evoke the new phone’s stylish sensibilities.
As a special part of the night, My|Phone brand ambassador Anne Curtis was introduced at the end of the fashion show. Beautiful, successful and very proud of her Filipino roots, Anne is “the quintessential user of S Q27 Duo,” the brand representatives announced.
In the competitive mobile phone landscape, Fermin notes, My|Phone “won’t compete with features, but in customized content.”
A software exclusively created for MyPhone contains a gamut of data such as recipes, jokes, Filipino quotes and trivia and even prayers in audio format – “Pinoy-ready,” Fermin adds, explaining they took into account the qualities that Filipinos commonly possess, such as being madasalin (prayerful), matawanin (humorous), mahilig kumain (passionate about food and eating) and mahilig sa kasaysayan at sining (interested in history and the arts).
These contents not only make the MyPhone models unique, but also close to the Filipino heart.
Cory Scholarship Program
My|Phone values the role of women in society and recognizes the potential of young, dynamic and independent ladies who may play major roles in steering the country to success. In this light, My|Phone ties up with the Ninoy Cory Aquino Foundation to lend support to its advocacy of nurturing little Corys through a scholarship program that will support the educational needs of chosen young Filipino women.
The CORY (Community of Responsible Youth) Scholarship Program reflects My|Phone’s belief in the ideals espoused by former president Cory Aquino and other great women leaders like her such as Solid Group’s Elena Lim. Through hard work and a strong sense of purpose and determination, they have left a meaningful and lasting legacy. Also, the CORY Scholarship Program reinforces Jose Rizal’s vision of the youth being the future of this country.
My|Phone’s CSR effort is a powerful affirmation of the goal of bringing women to the forefront of all major arenas in life — from fashion and sports, to business and academics. It sustains the conviction that women can do anything, and with style!